Engaging businesses and the unemployed

Hi all

Just wanted to share 2 particular viewpoints.

Firstly is an article by Fred Krupp, the president of the not-for-profit Environmental Defense Fund in the US.
http://www.strategy-business.com/press/16635507/08201
This echoes Fiona Waterhouse's discussion on aligning business incentives during the hypothetical discussion on Tuesday. It also outlines kind of the thinking behind why carbon emissions trading is now the predominant strategy around the world.

Second is an article about Van Jones, Time Magazine's Environmental Hero in 2008. http://www.newyorker.com/reporting/2009/01/12/090112fa_fact_kolbert?printable=true
This echoes Peta Ashworth's discussion on perhaps engaging the unemployed in green initiatives.

Hope you find them informative.

Ben